Hi, I'm Bart van Asperen

Digital product design leader

I drive the integration of research and human-centered design to enhance business value within organizations. I create and support teams that produce meaningful and effective solutions to real-world challenges.

About me

I specialize in building teams, leading complex projects, and transforming organizations in adding the right user value. As a UX Design Manager, I spearhead the development and transformation of a digital strategy for academic platforms, fostering cross-functional collaborations to enhance the user experience.
 
This includes actively developing the UX team to advance the organization's UX maturity, implementing DesignOps practices, and establishing a data-driven, user-centric feedback loop for informed decision-making.


Over the past years I had the honor to work for famous companies in various roles. Some brands I worked for: RELX Elsevier, FedEx, TNT, Philips, Adidas, KPN, KPMG, LG, Samsung,

Stories

Maaike Bloem

Maaike Bloem

Principal UX Designer, Elsevier

"I really enjoy working with Bart. He is a very bubbly and open person, not afraid of giving or receiving feedback. A skilled designer and great sparring partner who is pragmatic when necessary. And lastly, we always have a lot of fun working together.

Nicolas More

Nicolas More

Former EM at Elsevier

"Bart was the first designer that joined the Amsterdam Scopus group, joining as a Senior UX Designer in my team. There are three key characteristics that he brought to the team: collaboration, product mindset and customer obsession. He co-led the definition and implementation of our design system and demonstrated solid leadership skills, which enabled him to become a UX manager within the area. I would definitely work with Bart again, and any company seeking either a UX Manager or a Principal UX Designer would be lucky to have him."

Kai Wan

Kai Wan

Product Director at Brenntag

"Working with Bart at Elsevier was a pleasure. As a UX designer, he brought innovative ideas from the start. We collaborated on long-term UI/UX issues, and his storytelling skills revitalized our product. Bart excels in active listening, design philosophy, and customer focus. His pragmatic attitude brings clarity, transforming confusion into guidance. As the design team's manager, he introduced structure and streamlined processes, enhancing collaboration and results. Bart’s down-to-earth nature and creative tenacity make him an asset to any team or company seeking progress."

Merijn Martens

UX Manager, FedEx

"I highly recommend Bart van Asperen for any UX leadership role. His expertise in user-centered design, strategic vision, and team management make him an exceptional leader. Bart consistently delivers outstanding results and is a true asset to any organization."

Merijn Martens

Merijn Martens

UX Manager, FedEx

"I highly recommend Bart van Asperen for any UX leadership role. His expertise in user-centered design, strategic vision, and team management make him an exceptional leader. Bart consistently delivers outstanding results and is a true asset to any organization."

Did this spark your interest?

Let's see what I can do for your organization, team, or product. Feel free to contact me via LinkedIn.