The rise of Elseviers' article platform for researchers

Client: Elsevier
Project: Article platform
Role: UX designer
Year: 2016

Elsevier is one of the largest academic publishers with multiple communities. Each community has their own news section on Elsevier.con. To enable a less fragmented experience, we created a news section on Elsevier.com for all communities.

Why

Beginning 2016 the question came to Elsevier operations to create a platform for news articles on Elsevier.com. This way articles become easier to publish, increased traffic to elsevier.com and a less fragmented user experience.

We started this project with a 3-days kick-off workshop to get a full understanding of all stakeholders. All requirements wishes from users, and strategy, were formulated into project objectives as end-goal in this project. To get a better understanding of users, we interviewed power-users and the best read editors.

Merging five blogs into one impacts the information architecture heavily. Luckily, all news articles on the community blogs were already indexed by category. We made the categories structure simpler and created a new category top level.

I created two concepts for article and homepage, which we validated these with users and the business. We optimized the concept in a itereative way. Out of these findings, we created a range of deliverables to onboard stakeholders and start building Agile Scrum.

My role in project

In this process, I was responsible for overall user experience, concept design, wireframing, prototyping, interaction and visual design. I worked closely together with internal and external stakeholders, product owner, and the development team.

Personal learnings
  • Presenting complex information architecture
  • Lead discussions on page goals and project obtjectives
Business results
  • 78% more visitors
  • Decrease in bounce rate
  • Over 23.000 extra unique visitors