The rise of Elsevier's article platform for researchers

Client

Elsevier

Project

Article platform

Role

UX design/ Information Architecture

Period

2016

Elsevier is one of the largest academic publishers, and has multiple communities. Each community has it's own news section on Elsevier.com. To create a less fragmented experience, we created a news section on Elsevier.com for all communities.

Introduction

Early 2016 the question came to Elsevier operations was asked to create a platform for news articles on Elsevier.com. This way articles become easier to publish, increased traffic to elsevier.com and a less fragmented user experience.

We started this project with a 3-days kick-off workshop to get a full understanding of all stakeholders. All requirements wishes from users, and strategy, were formulated into project objectives as end-goal in this project. To get a better understanding of users, we interviewed power-users and the best read editors.

Merging five blogs into one impacts the information architecture heavily. Luckily, all news articles on the community blogs were already indexed by category. We made the categories structure simpler and created a new category top level.

I created two concepts for article and homepage, which we validated these with users and the business. We optimized the concept in a iterative way. Out of these findings, we created a range of deliverables to onboard stakeholders and start building Agile Scrum.

My role in this project

In this process, I was responsible for overall user experience, concept design, wireframing, prototyping, interaction and visual design. I worked closely together with internal and external stakeholders, the product owner, and the development team.

Personal learnings
  • Presenting complex information architecture.
  • Lead design discussions.
  • Keeping the right spirit in the team.

  • Business results
  • 78% more visitors.
  • Decrease in bounce rate.
  • Increase of 23.000 unique visitors in the first month.
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